Know exactly where every lead came from.
Contact Trail Pro captures UTM parameters, click IDs, and referrer data behind the scenes — then classifies each Contact Form 7, WPForms and Gravity Forms submission into a marketing channel automatically. Full-funnel attribution, stored right next to the entry.
Your form says “New submission.” It never says where they came from.
Out of the box, Contact Form 7 stores a name and a message — and nothing about the campaign, click, or channel that earned the lead. So you can't tell which marketing actually works.
Everything you need for full‑funnel attribution.
A complete tracking and reporting layer for Contact Form 7, WPForms and Gravity Forms — built for accuracy, privacy, and scale.
Automatic channel classification
A prioritized rule engine sorts every visit into 12 marketing channels — including AI Search, Google Business Profile and Local Services Ads — no manual tagging required.
First‑touch & last‑touch
Capture the channel that discovered a lead and the one that converted them, with a configurable cookie window.
Safari ITP bypass
A server‑side cookie endpoint preserves attribution where Safari's Intelligent Tracking Prevention would otherwise wipe it.
Search Console enrichment
Pull the actual organic keyword from Google Search Console for organic visits, labelled with High / Med / Low confidence.
Geolocation enrichment
Resolve each submission's city, region, and country from its IP via ipinfo.io for geographic reporting.
Consent‑manager integration
Honors Cookiebot, OneTrust, and Google Consent Mode so tracking only fires when the visitor has agreed.
IP anonymization
Mask the final octet of every IP for GDPR / CCPA compliance while keeping geo and channel data intact.
Data‑retention cleanup
A WP‑Cron job auto‑prunes records past your retention window, so you only keep what you're allowed to.
Streaming CSV export
Export filtered submissions — including the message column — as CSV, streamed so even huge datasets never time out.
Set it once. It works on every submission.
No tags to drop on each page, no developer required after setup. Contact Trail listens in the background and attaches the full trail to each entry.
A visitor arrives
Contact Trail records the UTM parameters, click IDs, referrer, and landing page from that very first pageview.
The trail is stored
First touch is locked in; last touch updates as they return. A server‑side cookie keeps the trail alive past Safari ITP.
They submit the form
The classified channel and full attribution are saved alongside the form entry — ready to filter, sort, and export.
Twelve channels, one priority ladder, zero guesswork.
A prioritized detection engine checks explicit campaign tags and ad click IDs first, then where the visit came from — so each visit lands in exactly one channel, consistently.
Every lead, every channel — in one filterable table.
Right inside WordPress under Contact Trail. Filter, sort, bulk‑manage, and export — no spreadsheets, no SQL.
Submissions · 1,284
| Contact | Channel | Source / Campaign | Keyword | Location | Date |
|---|---|---|---|---|---|
“Interested in a demo” | Paid Search | google / spring_promo | attribution pluginHigh | Austin, US | Jun 1, 14:22 |
“Pricing question” | Paid Social | facebook / retarget_q2 | — | London, GB | Jun 1, 11:08 |
“How does ITP work?” | Organic Search | google / — | cf7 utm trackingMed | Toronto, CA | May 31, 19:40 |
“Agency inquiry” | newsletter / may_digest | — | Berlin, DE | May 31, 09:15 | |
“WooCommerce setup” | Referral | wpbeginner.com / — | — | Madrid, ES | May 30, 16:52 |
Attribution you can run with a clear conscience.
Built to respect consent and regional privacy law from the ground up — not bolted on after.
Consent‑gated
Integrates with Cookiebot, OneTrust, and Google Consent Mode — tracking waits for opt‑in.
IP anonymization
Drop the last octet of each IP address while preserving channel and geo accuracy.
Auto retention
Set a retention window; WP‑Cron prunes anything older automatically, on schedule.
GDPR / CCPA ready
The controls regional privacy law expects — so you can document a compliant setup.
One plan. Every feature. No tiers.
Try every feature free for 14 days, then $29.99/month through Stripe. Update your card, download invoices or cancel anytime from Contact Trail → License in WordPress or the Stripe customer portal.
Questions, answered.
Contact Form 7, WPForms (Lite and Pro) and Gravity Forms, side by side if you use more than one. Every form records attribution automatically, with no form changes. See the WPForms and Gravity Forms pages for what each one gets.
Contact Trail Pro starts with a 14-day free trial, then costs $29.99/month. Click “Start 14-day free trial” to sign up through Stripe Checkout. You add a card, but nothing is charged until the trial ends, and Stripe emails you a reminder before then. Update your card, download invoices or cancel anytime from Contact Trail → License in WordPress or the Stripe customer portal. Pro features stay on while your trial or subscription is active.
In WordPress, go to Contact Trail → License and click Manage or Cancel Subscription, or sign in to the Stripe customer portal with the email you used at checkout. Pro keeps working until the end of the period you’ve already paid for, and you won’t be charged again. Removing the license key or deleting the plugin doesn’t cancel your subscription. Cancel during your free trial and you won’t be charged at all.
Yes — every subscription is backed by a 30-day money-back guarantee. If Contact Trail Pro is not the right fit, email [email protected] within 30 days of your first payment for a full refund, no questions asked.
A prioritized detection engine examines UTM parameters, click IDs, and referrer data to classify each visit into one of twelve marketing channels — Paid Search, Local Services Ads, Paid Social, Organic Search, Google Business Profile, AI Search, Organic Social, Email, Display, Affiliates, Referral and Direct — checking the most reliable signals first.
Contact Trail Pro includes IP anonymization, cookie‑consent integration, and configurable data retention to support GDPR / CCPA compliance. As always, consult your legal advisor for full compliance guidance.
A server‑side cookie endpoint preserves the attribution trail where Safari's Intelligent Tracking Prevention (ITP) would normally cap or clear client‑side cookies — so Safari visitors stay attributed.
Yes. Export any filtered view — including the message column — as CSV. Exports are streamed, so even very large datasets download without timing out.
Stop guessing. Start attributing.
Give every Contact Form 7, WPForms and Gravity Forms submission the full story of where it came from — automatically, from today. Free for 14 days, then $29.99/month.