Contact Trail vs. Attributer, HandL UTM Grabber, WhatConverts & LeadSources
Five ways to find out where your form leads come from, side by side: price, limits, setup and where the data ends up. We'd rather you pick the right tool than the wrong one, so each section says when another option fits better.
The short version.
Entry-level plans for one website, from each vendor's own pricing page.
| Feature | Contact Trail Pro | Attributer | HandL UTM Grabber | WhatConverts | LeadSources |
|---|---|---|---|---|---|
| Starting price | $29.99/mo | $29/mo (Lite) | Free plan; paid from $299/yr | $60/mo (Plus, the first plan with form tracking) | $48/mo (Starter) |
| Billing | Monthly, cancel anytime | Monthly | Yearly | Monthly | Monthly, or yearly at 20% off |
| Entry-plan limits | No lead limits | 1 site, 100 leads/mo | 1 site license | 300 forms, chats & transactions plus 148 calls | 1 website, 250 leads |
| Free trial | 14 days, then a 30-day money-back guarantee | 14-day free trial | Free plan; 14-day money-back guarantee on paid plans | 14-day free trial | 14-day free trial |
| How it reaches your forms | Automatic for Contact Form 7, WPForms and Gravity Forms. No fields to add. | You add hidden fields to each form; Attributer fills them in. | WordPress plugin with integrations for 40+ form plugins. | Its tracking code records forms, calls and chats. | Integrations including Gravity Forms, WPForms, Elementor, Ninja Forms and Webflow. |
| Where the data lives | Your WordPress database, next to each submission | Your CRM or email tool, via those hidden fields | Your WordPress server | WhatConverts' platform | LeadSources' platform |
| Best fit | WordPress sites on CF7, WPForms or Gravity Forms that want lead-level attribution inside WordPress | Teams pushing attribution into a CRM from forms on many platforms | Sites on form plugins beyond these three, or that prefer yearly billing | Businesses that need call and chat tracking alongside forms | Multi-touch reporting across several sites |
Prices and limits are the entry plans shown on each vendor's pricing page on October 19, 2026, in USD. They change; check the vendor's site before you buy. Attributer, HandL UTM Grabber, WhatConverts and LeadSources are trademarks of their respective owners, and Contact Trail isn't affiliated with any of them.
Where each one fits.
The honest version, including when we're not the right call.
Contact Trail vs. Attributer
Attributer works across platforms: you add hidden fields to your forms, it writes the channel, campaign and landing page into them, and the data travels on to your CRM or email tool. Plans start at $29/month for one site and 100 leads a month, then $49 for 500 and $99 for 1,000.
Contact Trail is WordPress-only and needs no hidden fields for Contact Form 7, WPForms or Gravity Forms. It keeps the full trail in WordPress next to each submission, adds first and last touch and channels such as AI Search, Google Business Profile and Local Services Ads, and costs $29.99/month with no lead limit.
Contact Trail vs. HandL UTM Grabber
HandL UTM Grabber is a long-standing WordPress UTM plugin with a free version and yearly plans: $299 for one site, $399 for three and $1,199 for twenty-five. It lists integrations for more than 40 form plugins.
Contact Trail goes deep on three form plugins instead of wide on forty: Gravity Forms entry meta and conditional logic, WPForms smart tags and one-click CRM fields, Contact Form 7 mail-tags, plus a 12-channel classifier, Search Console keywords and a Submissions dashboard, billed monthly at $29.99.
Contact Trail vs. WhatConverts
WhatConverts is a full lead-tracking platform that combines phone calls, chats and forms. Form tracking starts on its Plus plan at $60/month, which covers up to 300 forms, chats and transactions plus 148 calls a month.
Contact Trail doesn't track phone calls. If forms are what you need to attribute, it does that inside WordPress for $29.99/month with no monthly cap.
Contact Trail vs. LeadSources
LeadSources offers a multi-touch attribution model with integrations for many form builders. Starter is $48/month for one website and 250 leads, Growth $148 for three sites, and Agency $280 for unlimited sites, with 20% off yearly.
Contact Trail records first and last touch with timestamps and stores everything in your own WordPress database, at $29.99/month with no lead limit.
Built for WordPress lead forms, and nothing else.
If your leads come through Contact Form 7, WPForms or Gravity Forms, this is what you get for $29.99/month.
No form changes
Install it and every Contact Form 7, WPForms and Gravity Forms form starts recording. Nothing to add per form.
Channels that match how people find you
12 channels, including AI Search, Google Business Profile and Local Services Ads, decided by one transparent priority ladder.
Your data stays yours
Every lead and its trail live in your WordPress database. Export CSV, pull the REST API or send a signed webhook when you choose.
First & last touch
See what discovered a lead and what converted them, with timestamps, kept past Safari's 7-day cookie limit.
Fits your reporting
A GA4 / GTM event on every submission, click IDs for Google Ads offline conversions, and Search Console keywords on organic leads.
One flat price
$29.99/month with every feature and no lead limits. 14 days free, then a 30-day money-back guarantee. Cancel anytime.
Switching questions.
At low volume they're close: Attributer Lite is $29/month for up to 100 leads, Contact Trail is $29.99. Above 100 leads a month, Attributer moves to $49 or $99, while Contact Trail stays $29.99 with no lead limit.
Yes. Contact Trail starts recording as soon as it's active and needs no form changes. It doesn't import another tool's history, so keep your old data where it is. On Gravity Forms, existing UTM hidden fields can stay; Contact Trail fills them.
No. It attributes form leads from Contact Form 7, WPForms and Gravity Forms. If you need calls too, pair it with a call-tracking tool, or look at WhatConverts.
Contact Form 7, WPForms (Lite and Pro) and Gravity Forms, side by side. See the WPForms and Gravity Forms pages for what each one gets.
Each vendor's own pricing page, checked on October 19, 2026, for the entry plan that covers one website. Prices change, so confirm on their site before you decide.
Try it on your own forms.
Install Contact Trail Pro, submit a test lead, and see the full trail in WordPress. Free for 14 days, then $29.99/month.